Senior Manager, International Web Strategy and Operations - Klaviyo｜Meet.jobs

The International Web Lead will be responsible for developing and executing web strategies that drive engagement, lead generation, and conversions in the EMEA region, including, but not limited to France, Germany, Spain, and Italy. The role also includes planning for Klaviyo’s growth in other geographical regions. The ideal candidate will have a strong background in web development, digital marketing, and regional and cultural market strategies. Extra points for B2B SaaS experience.

Key Responsibilities:

1. Web Strategy Development:

• Develop and implement web strategies, narratives, and positioning tailored to specific countries in EMEA to drive engagement and conversions.

• Plan and execute website localization projects to ensure content resonates with regional audiences.

  1. Content Management:

• Oversee the creation, translation, and management of web content in multiple languages, ensuring it is culturally relevant and SEO-optimized.

• Coordinate with local marketing teams to integrate region-specific campaigns and occasional promotions on the website.

  1. Performance Tracking & Optimization:

• Monitor web performance metrics (e.g., traffic, bounce rate, conversion rates) and use data-driven insights to optimize user experience.

• Work with Experimentation team to drive A/B testing and implement improvements to enhance site usability and effectiveness.

  1. Cross-functional Collaboration:

• Work closely with the global marketing team, creative team, product managers, and regional sales teams to align web initiatives with broader company goals and make data-led recommendations.

• Partner with the IT and development teams to ensure website functionality and performance meet high standards.

  1. Market Expansion:

• Develop strategies for entering and growing new markets beyond the initial focus countries, including identifying localization needs and potential market challenges.

• Stay informed about regional market trends, consumer behaviors, and competitive landscape to adapt web strategies accordingly.

  1. Compliance and Best Practices:

• Ensure all web activities comply with local regulations, payment processing nuances, data protection and accessibility standards.

• Implement best practices for web development, user experience, and digital marketing in each region.

Qualifications:

• Bachelor’s degree in Marketing, Business, IT, or a related field. A master’s degree is a plus.
• Minimum 6-8 years of experience in web management, digital marketing, or a similar role, preferably within a B2B SaaS company.
• Proven track record of managing and optimizing and driving revenue growth for websites in multiple international markets.
• Strong understanding of SEO, web analytics, multiple language translation, localization and performance optimization.
• Excellent project management skills with the ability to handle multiple projects simultaneously.
• Fluent in English and proficiency and helpful if bi-lingual in French, German, Spanish, or Italian
• Strong analytical skills and experience using web analytics tools
• Ability to work collaboratively in a fast-paced, global environment.