We are looking for a strategic product marketing leader for Klaviyo’s mid market segment. This role will be responsible for driving mid market business results, working closely with cross-functional GTM leadership and key product groups.
The ideal candidate is a strategic thinker who excels in a fast-paced environment. You are passionate about understanding customers and their needs, and enjoy developing compelling storytelling and messaging. You have extensive experience in B2B SaaS product marketing, as well as proven success enabling sales teams to communicate our unique value proposition.
This is a high visibility, high impact position, supporting Klaviyo’s strategic focus on increasing penetration upmarket. This role requires a strong cross-functional collaborator, who will partner closely across sales, enablement, integrated marketing, creative, and product. Your ability to articulate and align customer and market insights with our company goals and product strategy is essential to Klaviyo’s success.
How You'll Make a Difference
Subject Matter Expertise: Be an expert on the mid market segment for the Klaviyo organization, including:
Positioning & Messaging: develop compelling messaging and positioning frameworks, tailored to the needs of our MM segment
GTM Strategy: translate positioning and messaging frameworks into thoughtful go-to-market plans, including:
Sales Enablement: equip our enablement and sales teams with the resources needed to effectively sell, and drive awareness across the field — including sales collateral, customer stories, discovery questions and objection handling
Drive the Business: partner closely with sales, operations, and marketing on a daily basis to analyze feedback and results, identify opportunities for growth, and support sales and marketing with fast updates to enablement and materials
Who You Are