Digital Marketing Specialist (Ads) 數位行銷專員 - PalUp｜Meet.jobs

Job Description： 

規劃和執行所有數位行銷，包括ASO/SEO/SEM、行銷數據庫、廣告活動。 

衡量和報告所有數位行銷活動的績效，並根據目標（投資報酬率和關鍵績效指標）進行評估。 

進行行銷研究並分析數據 • 設計並提出有關行銷策略和預算分配的想法 • 

集思廣益並準備創意素材和內容 • 

支持日常運營並按照指示執行臨時項目。

• Plan and execute all digital marketing, including ASO/SEO/SEM, marketing database, social media and display advertising campaigns. 

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). 

• Conduct marketing research and analyze data 

• Devise and present ideas on marketing strategies and budget allocation 

• Brainstorm and prepare creative copies and contents 

• Support daily operations and perform ad-hoc projects as directed.

Requirement:

• Minimum 2 years of work experience in digital advertising platforms and techniques. 

• Experience in setting up and optimizing digital ad campaigns. 

• Strong computer skills, including Excel spreadsheets, web analytics, Google Ads, Facebook Ads, Tiktok Ads, influencer marketing 

• Up-to-date with the latest trends and best practices in digital marketing and measurement. 

• Proficient in English