VP, Product Marketing - Cedar｜Meet.jobs

The Role

The Vice President of Product Marketing at Cedar is responsible for shaping the company's product narrative and market positioning. This role ensures that Cedar's innovative healthcare solutions resonate with all stakeholders, from hospital C-suite leaders to industry influencers and employees, inspiring them to join Cedar's mission of making healthcare more affordable and accessible. By combining creative flair with data-driven decision-making, the VP of Product Marketing drives product adoption and supports Cedar's ambitious growth goals.

Responsibilities

Product Positioning and Market Expertise

• Develop compelling product narratives and positioning that differentiate Cedar's offerings
• Conduct market research and competitive analysis to inform value proposition and product strategies
• Be the expert on buyers, their processes, and key decision criteria
• Publish monthly digests of market feedback on Cedar's product suite

Go-to-Market Strategy and Execution

• Develop and execute comprehensive product marketing strategies aligned with Cedar's mission
• Support product launches from alpha to beta to GA, partnering with various teams
• Design and execute plans for new initiatives, including market segmentation and campaign strategies
• Lead campaigns to drive awareness and adoption of product releases

Commercial Enablement and Client Engagement

• Optimize key company assets (pitch decks, demos, release notes, review templates)
• Create and maintain market-facing narratives and enablement materials
• Meet with clients and prospects to discuss innovation roadmap and gather feedback
• Manage feedback loops between stakeholders to influence product roadmap
• Build system for scalable feature and product enablement within active customers
• Support strategic product initiatives through program management and analysis

Team Leadership and Strategic Planning

• Manage and grow the product marketing function, including hiring and team development
• Provide strategic input on product roadmap and new market opportunities
• Support strategic planning and roadmapping processes
• Collaborate across departments to ensure alignment and effective execution of strategies

Required Skills & Experience

• 10+ years of experience in product marketing, with a strong track record in B2B SaaS environments, experience within healthcare technology is preferred
• Proven ability to develop and execute successful go-to-market strategies for complex, enterprise-level products
• A demonstrated ability to oversee product launches from strategy to execution with a collaborative approach across departments
• Exceptional storytelling and communication skills, with a proven track record of crafting compelling positioning, messaging and content.
• Strong leadership skills with the ability to build and mentor high-performing teams
• Strategic thinker with a data-driven approach to decision-making
• Ability to thrive in a fast-paced, high-growth environment
• Education: Bachelor’s degree in Marketing, Business Administration, or a related field. An MBA or advanced degree is preferred.

Compensation Range and Benefits

• Salary Range: $248,000 - $310,000
• This role is also equity eligible
• This role offers a competitive benefits and wellness package

*Subject to location, experience, and education

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