Software Engineer - Marketing Technology (Social & Chat App) - Wego｜Meet.jobs

Job description & requirements

Your Mission:

As part of Wego’s growth hacking team, you will lead the development of in-house marketing technology to build fully program-driven, automated and personalized digital marketing campaigns on social media and chat app to ensure the company is always marketing the right offer to the right person at the right time. You will be working very closely with social media & chat app API, artificial intelligence solution and in-house data and use scripting language to glue them together to form the cutting edge marketing solution that not only knows the users, but can take relevant actions to automatically acquire or engage users on social media & chat app. Our mission is to make running digital marketing campaigns just like running a software product – automated, personalized and data driven.

 

Responsibilities:

• Automation: Automate the marketing process for social media campaigns (Facebook, Twitter, Instagram) and chat app(Messenger, Line, Telegram, Wechat) by utilizing programming language, API, in-house data and data science model, from campaign creation/update, bid optimization, targeting optimization, creative refresh to reporting automation.

• Personalisation: Work with marketing team to exploit targeting options on social media & chat app to create micro segment and ensure each segment were targeted with personalized creatives and delivered at the right time.

• Micro product development: Growth hacking is always about tweaking the product to find the best product fit. Your mission will also include developing prototype around new ideas and new technology to do the proof of concept, such as micro facebook/Instagram app, chat/voice prototype.

• Data integration: Utilizing the ad networks API to ensure close mutual data integration, including setting up tracking and marketing data integration such as creating customized audience.

 

Requirement:

• Experience in Python, SQL, and feed file management on social media are a must. Hands-on experience with Google cloud platform(GCP) is a plus.

• Passionate in solving marketing problems is a must

• Experience in Facebook marketing API and graph API are a must. Experience in either of the following API is a plus: NLP API, Line API, Wechat API, Telegram API

• Hands-on experience in digital marketing/growth hacking or product development is a plus.

•Detail oriented, Positive mind set with a can-do attitude and solution focused approach

 

Culture

What’s it like working at Wego ?

At Wego , we are innovative, collaborative, fast paced, open and vibrant.

Benefits and perks of working with us include:

Compensation: Competitive salaries
Family benefits: Paid maternity / paternity leave
Lifestyle: Casual dress code, Company outings, Flexible hours, Free food
Progression: Professional development
Welfare: Employee discounts, Health insurance

If you're hungry, smart and have a plan - You'll get the opportunity.