Growth Marketing / Demand Generation Manager (FormX.ai) - Oursky Limited｜Meet.jobs

About FormX.ai

FormX.ai is a flagship product of Oursky that leverages AI to automatically extract key information from documents, enabling businesses to streamline workflows and automate repetitive processes. The platform makes it easy to build custom data extractors tailored to different document types—saving time and reducing manual effort.

Read more about our company at Careers @ Oursky

About the Role

We are seeking a highly analytical and creative Demand Generation / Growth Marketing Manager to own and drive our lead generation efforts from strategy to execution. This role will be responsible for understanding our target marketing, crafting compelling messaging, launching cold outreach campaigns, growth hacking for organic traffic, and empowering our sales team with high-quality leads and essential materials.

If you have a proven track record of converting marketing efforts into tangible business results for B2B startups, we want to hear from you!

Success in this role will be measured by Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) KPIs.

Responsibilities

• Define Target Market & Painpoint Messages: Conduct in-depth research to identify and articulate our ideal customer profile (ICP) and their core pain points, ensuring our messaging resonates effectively.
• Create Targeted Account Lists: Develop strategic account lists for Account-Based Marketing (ABM) initiatives and to support our Business Development team's outreach.
• Drive Cold Outreach Campaign: Execute cold outreach campaign via LinkedIn, Email and other platforms.
• Develop & Manage Email Marketing: Create compelling email campaigns, including promotional emails, newsletters, and lead nurture sequences.
• Drives SEO Ideas: Identify high-impact SEO opportunities with various type of lead magnet that attract our target audience organically.
• Track & Analyze Performance: Track, analyze, and report on campaign performance, key metrics (e.g., MQLs, SQLs, CPL, CAC, ROI), and overall lead funnel progression.
• Create Sales Materials: Develop and update sales materials, including presentations, case studies, battlecards, and collateral that effectively communicate our value proposition.
• Stay Updated: Keep up-to-date with the latest trends, tools, and best practices in growth hacking and digital marketing.

What we are looking for in you

• 2+ years of experience in a growth hacking, digital marketing, or related role, preferably in B2B SaaS startups (Fresh graduates with a strong interest are also welcome to apply)
• Strong analytical skills and proficiency in data analysis tools.
• Hands-on experience with AI tools, specifically workflow and vibe coding.
• Strong understanding of SEO best practices and how to translate them into content ideas.
• Excellent written and verbal communication skills, with a strong ability to craft compelling messages.
• Basic understanding of HTML, CSS, and web technologies.
• Not required, but a big plus if you have:
  • Experience in growing traffic for products which target software / IT decision-makers such as CIOs, IT Managers, Product Managers, Developers, etc.;
  • Computer Science Background.

Location

• Taipei
• Fully Remote
  • only for fully remote applicants, fluency in Cantonese is a MUST-have requirement

What We Offer

• Flexible work location
• Profit-sharing plan for staff joining 2+ years
• Opportunity for professional growth
• Flexible vacation policy
• Bureaucracy-free startup culture :)

How to Apply

Apply at: https://go.oursky.com/apply-srmkt