The Initium is hiring a Digital Marketing Manager to create and execute digital marketing campaigns for the Initium. As a Digital Marketing manager, you will work closely with Growth and Products team, collaborating with Newsroom.
Responsibilities
• Own the marketing calendar and develop the digital marketing agenda; work cross-functionally on a variety of marketing platforms to raise brand awareness and to drive acquisition and retention.
• Manage and monitor multi-channels digital marketing budget. A strong skillset to oversee, plan, and execute SEM/SEO, Display AD, database marketing, social media campaign, etc.
• Create attractive and effective digital content. Lead and execute digital marketing campaigns. Track metrics and success criteria for marketing campaigns. Analyze campaign performance and adjust strategies as needed.
• Collaborate with membership development to manage multi-country and cross-channel users to optimize user experience.
• Explore partnership opportunities with regional communities and channels to bring in traffic.
Requirement
• Minimum 3 years of experience in digital marketing or related fields. Understanding of branding and advertising is a plus. Applicants with less experience would be considered for the position of Digital Marketing Executive.
• Fluent in both Mandarin and English is a MUST. Knowledge of Cantonese is a plus.
• Knowledge or experience working in media/news industries. Basic understanding of Web 3.0.
• Fluency with social media channels including but not limited to Instagram, YouTube, Twitter, Facebook.
• Solid knowledge of digital marketing strategies or solutions, such as SEO, SQL, Google Analytics (GA4), A/B testing tools, Salesforce and more.
• Proactive and self-motivated to work independently and remotely. Willing to take initiative to create value and move the needle.
端傳媒於2015年8月3日正式上線,是首間以行動應用和網站作為主要傳播平台的在線收費閱讀綜合類新聞機構,特約記者與通訊作者遍佈全球,曾多次榮獲卓越新聞獎、人權新聞獎各獎項以及其他新聞類獎項,在國際媒體行業享譽盛名。